Issue: In 2007, VCU School of Business was undergoing a dramatic transformation. The school was getting ready to move into a 145,000 sq ft state of the art new building co-located with the School of Engineering. The School of Business was also looking to educate prospective students about the significant advantages the school has to offer. Additionally, it was looking to engage and inform other stakeholder such as Current Students, Faculty, Alumni and the Business Community. However, the school was attempting to speak to this highly web-savvy audience with a static html based site, some pages of which had not been updated since 1997! |
